Promotional programs

2019/20 Destination Partnership Program


Dubbo Regional Council’s Economic Development and Marketing Branch is inviting you and other businesses across the LGA to join us in the 2019/2020 Destination Partnership Program. Our Destination Partnership Program is now in its 4th round and as partners in destination marketing together with local businesses we have been able to achieve amazing results and reach through our marketing activity. A snapshot of the most recent results have been included in the prospectus. The 18-month Program targets the visitor, events and new resident markets with the key deliverable being a suite of printed and digital guides to build destination appeal and encourage visitation and investment. By advertising in one of the three guides you automatically become a member of the Destination Partnership Program and benefit from 18 months of robust destination marketing activity. There is a choice of entry levels offering bundled benefits, providing opportunities for your business to leverage from destination marketing activities, brand-led and tactical marketing activity as well as in-destination promotion. In 2019 we are undertaking a full re-development of our destination websites to combine and into one website that is reflective of our regional approach to destination marketing. The structure of this new website will be built around the core pillars of visitors, new residents, events and investment and we are excited about the increased digital functionality and opportunities available to our Program partners via this platform.

Click here (PDF 2.7MB) to download the Visitor Attraction Prospectus to find out how you can tap into, or increase market share of, the $373M injected annually by visitors to our Region!

Click here (PDF 1.6MB) to download the New Resident Attraction Prospectus to find out how you can make a connection with a new resident and develop that relationship into a long-term client/customer!

Click here (PDF 1.5MB) to download the Event Attraction Prospectus to find out how you can promote your business to the events industry and leverage from the Region’s pitch for major conferences, sporting events and festivals!

Last Edited: 12 Jun 2019

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