Business registrations now open for Free Cuppa 2017
Organisers of the award-winning ‘Free Cuppa for the Driver’ scheme are inviting local businesses to register for phase seven of the successful driver fatigue awareness campaign which will operate from 1 March to 31 May 2017.
The scheme encourages visiting drivers to stop at participating businesses for a free cup of tea or coffee to take a break from driving long distances.
Now in its seventh year, the scheme sees partnerships formed between participating Councils and local businesses. The Councils provide the marketing and resources while the businesses provide the free tea and/or coffee.
Dubbo Regional Council’s Road Safety Officer, Jayne Bleechmore, says that the scheme is a win/win for all. “It’s a win for road safety as drivers take a rest break and a win for local towns and businesses who attract more visitors and customers,” she said.
"Last year participating businesses reported an almost 30% increase in sales as drivers would usually purchase something else with their free cuppa. We also know that two thirds of vehicles that participated in the scheme contained multiple passengers who also purchased goods," Ms Bleechmore said.
The scheme will be operating in at least 17 local government areas in NSW in 2017.
“This essentially means the ‘Free Cuppa for the Driver’ scheme now covers almost all of the Western and South Western areas of NSW stretching from the Victorian border north to the Queensland border and includes highways like the Castlereagh, Gwydir, Golden, Great Western, Hume, Mitchell, Newell and Oxley which drivers use for work, holidaying or touring,” Ms Bleechmore said.
Since its inception in 2010, the 'Free Cuppa for the Driver' scheme through its 182 participating businesses has given away 5,700 free cuppas throughout 63 cities, towns and villages in Western NSW.
"There were 11 participating businesses in Dubbo and Wellington during phase six last year and at this early stage we have already received five local business registrations for both Dubbo and Wellington. In phase seven we'd love to welcome even more businesses” Ms Bleechmore said.
The closing date for phase seven registrations is Monday 31 October 2016. If your business would like to participate in the ‘Free Cuppa for the Driver’ scheme then please contact Jayne Bleechmore on (02) 6801 4000 or email email@example.com
Dubbo Regional Council’s Road Safety Officer, Jayne Bleechmore on 0417 667 984
Last Edited: 05 Oct 2016