Destination brands top of mind for Council tourism

Visitation to regional NSW topped 20 million people in the 12 months to March 2016 and growing the share of visitors to the Western Plains Regional Council area is an ongoing priority for the new Council.

Western Plains Regional Council Administrator Michael Kneipp said the expanded local government area includes some of NSW best attractions in regional NSW and the new Council will continue to build on the commitment of the previous councils to increasing a share of regional tourism.

“Visitors to regional NSW spent $1.3 billion for the year to March 2016 according to research by Tourism Research Australia,” Mr Kneipp said.

Mr Kneipp said Council will be working to ensure Wellington and Dubbo continue to be promoted and marketed as great destinations.

“Wellington offers its own unique experiences for visitors particularly for the outdoor enthusiast,” Mr Kneipp said.

“The new Council is continuing to promote and market the great attractions in Wellington such as the Wellington Caves, Burrendong Dam, the Burrendong Arboretum and Mount Arthur Reserve as well as events such as the upcoming James Morrison concert at the Wellington Showground on 3 September under the Wellington visitor brand,” Mr Kneipp said.

“There is also the opportunity with an amalgamated Council to leverage off the regional strengths of Dubbo and the Taronga Western Plains Zoo to market the specialist and niche tourism features of Wellington,” he said.

“The new Western Plains Regional Council has the capacity to think and act strategically and the chance to dedicate specialist staff and resources to strategically support areas that will provide an economic benefit for Wellington,” Mr Kneipp said.

“Through the economic development function Council remains committed to supporting and delivering new opportunities to promote and market the unique features of Wellington as a great place to visit,” he said.

Media Contact:

Western Plains Regional Council Communications
6801 4000

Last Edited: 23 Aug 2016

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