Evocities program performing well for Dubbo

Western Plains Regional Council Administrator said the Evocities marketing program which Dubbo has been a part of since inception in 2010 is continuing to deliver great results for Dubbo.

“Since being appointed as Administrator of Western Plains Regional Council I have been very impressed with the Evocities program,” Mr Kneipp said.

“The results of the overall program for 2015/2016 are outstanding and demonstrate that people in cities such as Sydney are looking seriously at relocating and taking advantage of lower house prices, growing job opportunities and a lifestyle that allows more time to spend with family and less time commuting,” Mr Kneipp said.

Dubbo has benefited significantly through the Evocities program which is central to Council’s overall resident attraction program.

In 2015/2016, 1,292 Dubbo jobs were listed on Evojobs and 55,865 sessions were recorded on the Dubbo Jobs website.

As part of Dubbo’s overall resident attraction program 149 households have been recorded as relocated to Dubbo.

“Importantly, Council’s resident attraction program also involves ongoing communication with re-locators, such as encouraging them to attend a new resident night, to assist them to connect with the community,” Mr Kneipp said.

Mr Kneipp said Evocities integrated and cooperative approach to marketing and new creative ideas to target metropolitan residents caught in congestion will further benefit Dubbo.

“The cooperative approach of Evocities means advertising can extend to billboards in Town Hall and Central railway station and metropolitan radio as well as digital advertising which would not be feasible as individual Councils,” Mr Kneipp said.

Having Dubbo being part of this marketing approach means Dubbo can benefit from this significant exposure alongside the other Evocities,” he said.

ATTACHED:
Evocities Media Release: 400 households relocate to the Evocities in 2015/2016

MEDIA CONTACT:

Council’s Communications Team
(02) 6801 4000

Last Edited: 11 Aug 2016

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