Business Downturn Prompts Action in Wellington


Wellington has suffered a blow to its local economy, with a fall of 6.2% in overall consumer spend, over a 12 month period to June 2019. While Dubbo Regional Council staff have plans in place for strategic business and industry attraction, it’s hoped a new Buy Local competition will encourage more people to shop in Wellington and also educate the wider Dubbo Region about what consumers can purchase in Wellington - there may be a lot more than people expect.

Jessica Gough owns a business in Wellington and has already signed up to the partnered campaign with DRC - Buy Local or Bye Local Wellington Campaign, to encourage more people to shop locally. Her business, Jespresso is also a load-up point for the card.

“A buy local campaign that engages local businesses and community members can be a powerful tool to help sustain independent businesses and neighbourhoods. Local businesses are owned by local people who live in this community, and they are invested in the community’s future,” said Ms Gough.

Anyone who purchases $20 or more in one transaction in participating stores between 30 September and 7 November will go in the draw to win one of ten $500 shopping cards. The winning cards are eligible for redemption in any participating shop in Wellington, further details are available at

“This is a great opportunity for all businesses in Wellington to work together, to encourage a positive shopping experience. Wellington has many niche boutique shops that attract travellers, but we also want to attract more of the locals to buy local,” she said.

Mayor of the Dubbo Region Ben Shields says the launch of the campaign will also help keep locals employed.

“More than 2,500 people are employed in retail across the council area. By shopping local, you are supporting locals by contributing to wages, helping keep local businesses in the region. It’s not too late to join the promotion, local Wellington businesses are encouraged to contact Council’s Economic Development Services Team or Jessica Gough at the Wellington Business Chamber to sign up” Clr Shields said.

Last Edited: 08 Oct 2019

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