Marketing destination Dubbo and Great Western Plains kicks in to gear with $250,000 campaign

Mayor of the Dubbo Region Ben Shields has welcomed the announcement by NSW Minister for Tourism and Major Events of a matched grant through the Regional Tourism Fund of $125,000 to keep Dubbo and the Great Western Plains top of mind on the visitor and tourism market with a $250,000 marketing campaign.

“Marketing campaigns that drive visitors to Dubbo and the Great Western Plains throughout the year are vitally important,” Councillor Shields said. “The local economy benefits enormously through tourism with each overnight visitor spending on average $125 a day on food, entertainment and accommodation,” he said.

“Encouraging more families to make a trip to our region or giving visitors a reason to stay an extra night or two can make a big difference to the local economy through increased spending for hotels, restaurants, cafes, shops and attractions which all benefit from having a high number of visitors,” he said.

“I congratulate the NSW Government and Destination NSW for supporting Council’s destination marketing approach.

“While events such as the recent Royal Visit put the spotlight on Dubbo and the region for a short period of time, this campaign will consistently promote Dubbo and the Great Western Plains throughout the year and take advantage of potential visitors heightened awareness of what Dubbo has to offer,” Councillor Shield said.


Dubbo Regional Council Manager Economic Development and Marketing, Josie Howard, said the new campaign focuses on action based family activity.

“Dubbo and the Great Western Plains is the perfect place for an adventure whether that be kayaking down the Macquarie River, feeding a giraffe at Taronga Western Plains Zoo, Water Skiing on Burrendong Dam or exploring underground at the Wellington Caves,” Ms Howard said.

“It is these experiences that are featured in the campaign with the underlying message that Dubbo, Wellington and the surrounding towns including Narromine, Warren, Gilgandra and Coonamble and the Warrumbungle area are worth bringing the family to visit,” she said.

Dubbo Regional Council with the support of the State Government and Taronga Western Plains Zoo is delivering this campaign to drive an increase in visitor activity across the Great Western Plains area.

Media Contact:

Mayor of the Dubbo Region Ben Shields: 0418 639 053

Communications and Stakeholder Engagement Team: 6801 4000

Last Edited: 22 Oct 2018

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