Regional Platters serves up new ideas for agri-business
(Participants and presenters of the Regional Platters program met during the first business planning workshop)
Primary producers who directly sell their own locally grown meats, vegetables, oils, wine, food and fibres and businesses who value add to these producers are taking part in a development program to help develop and expand the agri-business sector across the Orana Region.
“The 2018 Region Platters program is a follow up to the 2016 program which focused on the diversification of agri-business into tourism. The 2018 program scope is a little wider looking to develop the whole produce to plate lifecycle.
Dubbo Regional Council Manager of Economic Development and Marketing Josie Howard said participants in the Regional Platters program come together once a month over the Program period for intensive facilitated workshops to develop a plan for their business.
“The producers come from across the Orana region and have a variety of products that are sourced directly from their own properties,” Ms Howard said.
“Many of these producers feature award winning produce, the quality of the product is first class. The aim of Regional Platters is to help the business owners penetrate markets, diversify products and build their own industry network to grow the industry as a whole,” she said.
“By developing business plans and the network, the participants can position their business for tourism and leisure markets through tour groups, capitalising on produce to plate initiatives and collaboratively working together to address some of the business, marketing and logistical issues faced by the industry across the region.”
“At the end of the series of workshops participants will be able to pitch their business ideas for a share of $25,000 to assist their next big project,” Ms Howard said.
The Program develops the Regional Platters Guide as a platform for marketing that can be leveraged by each participating business. The creation of a regional guide is to help resellers and customers find the companies and purchase the product or plan tours for those that are tour ready.
“The intent behind the Regional Platters guide is to link wholesalers, re-sellers and customers with the business so they have the opportunity to sell more product and reach more people,” Ms Howard said.
Dubbo Regional Council has led the charge on this program and is well supported by the surrounding Councils who have made a commitment and financial contributions.
“The supporting Councils, Mid-Western, Narromine, Gilgandra, Warrumbungles and Warren and Dubbo Regional are collaborating to deliver the program in partnership with Business DNA and encouraging agri-business development in all the LGAs across the region,” Ms Howard said.
“High quality produce with provenance is in demand with consumers. Being able to develop this sector in the Orana Region helps those businesses directly as well as other related businesses such as agri-tourism operators, unique accommodation providers and regional businesses,” she said.
Dubbo Regional Council Communications and Stakeholder Engagement: 02 6801 4000
Last Edited: 12 Apr 2018