DUBBO REGIONAL COUNCIL NAMED NSW TOURISM AWARDS FINALIST
Dubbo Regional Council (DRC) staff are humbled and excited by the news that three of its facilities and programs have been named as finalists in the NSW Tourism Awards in the Destination Country and Outback NSW category.
The recently launched Dubbo + Great Western Plains Destination Marketing Campaign, the Dubbo Visitor Information Centre, and the Old Dubbo Gaol have all been named as finalists.
“This year’s awards attracted 146 entrants from across the state, and it’s clear that Dubbo is leading the way with tourism initiatives, and great experiences, to receive so many nominations in the finals. It’s very humbling, and a big achievement for all the hardworking Council staff who get these activities up and running,” said Deputy Mayor of the Dubbo Region, Councilor Stephen Lawrence.
The NSW Tourism Awards celebrate and acknowledge tourism businesses that demonstrate outstanding achievement throughout the year.
The Dubbo + Great Western Plains Destination Marketing Campaign is a joint initiative between DRC’s marketing division, and neighboring councils which include Warrumbungle Shire, Narromine, Warren, Gilgandra and Coonamble Councils.
“The initiative is helping all these regional towns promote their tourism, whether it’s a visit to the Dark Sky Park in Coonabarabran, or visiting the Nickname Hall of Fame in Coonamble, these attractions are being showcased like never before, thanks to this partnership,” said Clr Lawrence.
The campaign delivered 42,311 website visits and 12,125 leads to industry. The Destination Marketing campaign has leveraged funds from Destination NSW to promote the region in key target markets. Not only did the campaign increase visitation by more than 10%, but our key target market within a four hour drive of Dubbo, now sees the region as an adventurous and exciting place to take their kids, where they are connected to each other, and not to their devices.
“It’s also exciting to see that the Visitor Information Centre is a finalist, which is a credit to all the staff who work there, making the visitor experience really memorable, and ensuring that visitors spend more in our regional economy.”
The Old Dubbo Gaol (ODG) has also been successful in receiving a nomination, with the first stage of redeveloping the popular attraction currently underway.
“The attraction’s ageing displays are being updated to state-of-the-art experiences, to help enhance the facility, and encourage tourists to extend their stay,” said Clr Lawrence.
Winners of the 2019 NSW Tourism Awards will be announced at a Gala Dinner on November 14 in Sydney.
Last Edited: 18 Oct 2019