Have your say - Wellington Destination Brand

WELLINGTON destination brand

After extensive research and consultation with targeted stakeholders in the Wellington community, including businesses, industry groups, residents, community and cultural leaders and tourism operators a destination brand has been created for Wellington.

Dubbo Regional Council is now inviting the community to have their say on the brand.

Please take a moment to learn how and why the brand was created before leaving your feedback.

Reports on the creation of the brand can be found here

Why the brand was created

The development of a standalone destination brand for Wellington has long been a priority and was identified in several of the former Wellington Council strategies and research papers.

The brand will be used as the platform to market Wellington as a great place to live, invest and visit.

What the design means

This design represents specific natural elements of Wellington such as Mt Arthur, the waterways of the Macquarie and Bell rivers and Burrendong Dam, agricultural flats, Wellington Caves and Indigenous heritage of the region.

The natural colour palette emphasises Wellington's natural beauty.

The marketing tagline ‘Start your adventure’ in written script captures the friendly and adventurous spirit of the town and its people.

How the brand will be used

The concept brand is flexible across visitation, relocation and investment markets.

The example advertisements and images below demonstrate how the brand could be used.


Print Advertising

The print advertising will focus on the way a person feels when they are in Wellington. Engaging images will be used which represent the characters within the community. There is an emphasis on the tagline 'start your adventure' and brand colours will be used to showcase different marketing themes such as Visit or Live.

Wellington brand advert 1Wellington press advert 3 Wellington press advert 4

 (Stock images have been used for concept purposes.)



 Wellington brand entrance sign example


Wellington brand website example


Wellington Brand uniforms

Secondary logo and co-branding

Wellington secondary logoWellington co-branding



To have your say on the destination brand fill in the form here.

The images above demonstrate how the brand could be used, note the use of hero images, characters and casual language in the text. Council asks that you consider all these elements when providing your feedback.









Last Edited: 31 Aug 2017

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