Partnership Programs

Council is very successful in attracting major sporting events to the Dubbo Region in what is a highly competitive market via the Event Attraction Program. These major events benefit both the local economy and community. Over the next few years our region can expect an annual economic impact of $16M from events such as the NSW Touch Junior State Cup, NSW Rugby Junior Championships, NSW Bowls Championships, and various NSW Athletics and NSW Cricket events. The Corporate Partnership Program provides an opportunity for businesses to contribute to our region’s growth and prosperity and in return receive strong brand placement at a venue of choice.

Status: Available now.

To discuss opportunities to leverage your brand or to increase your business's social capital, contact us at regionalevents@dubbo.nsw.gov.au

The Destination Partnership Program delivers a printed and digital Visitor Guide and New Resident Guide. Advertisers in the Guides are automatically included in 18 months of robust marketing, advertising, promotions and PR delivered by Dubbo Regional Council’s marketing team. These guides have several advertising options to suit a range of budgets, with bundled benefits scaled to suit your business’ investment in the Program. The prospectus document released at the commencement of a new Program outlines the different advertising options and the benefits applied to each.

Program partners also receive unique opportunities to leverage Council’s destination marketing activity, brand-led campaigns and in-destination promotion via our Region’s two Visitor Information Centres.

Status: Bookings for the 2025/26 Visitor Guide closed 15 November 2024. Bookings for the 2023/24 New Resident Guide closed in August 2022.

This Program runs on an 18 month cycle. Contact us at marketing@dubbo.nsw.gov.au for more information.

There’s no business like show business! Dubbo Regional Theatre and Convention Centre's 2024/27 Hospitality Program provide incentives and add-on benefits to our Season Subscribers, theatre sponsors and touring artists.

Status: Bookings for the 2024/27 Hospitality Program closed in September 2023.

Register your interest for a notification when other opportunities re-open, contact us at drtcc@dubbo.nsw.gov.au

The Event Attraction Program offers opportunities for local event stakeholders to promote their businesses and services to potential events attraction initiatives of Council's Regional Events branch. Opportunities are also available for sponsorship of touring, attracted and delivered events.

Status: Always available.

Register your interest for a notification for specific partnership opportunities, contact us at regionalevents@dubbo.nsw.gov.au

The myDubboRegion shopping card is an EFTPOS-based gift card that works like any other gift card or voucher based system, the only difference is the money can only be spent in Dubbo, Wellington and surrounding villages at participating businesses. The cards cannot be redeemed outside the participating store network, and Dubbo Region businesses can choose to participate in the program with free registration, and ongoing support from Council's Economic Development Team.

Status: Always available.

For additional information or to register your business, visit myDubboRegion.com.au